Persona, founded in 2018 and headquartered in San Francisco, has built a configurable identity platform for businesses operating in digital environments. The platform provides infrastructure for collecting, verifying, and managing user identities throughout the customer lifecycle, supporting use cases across identity verification, KYC, AML, KYB, and government ID verification in multiple countries.
The company reached a $2 billion valuation after raising $200 million in a Series D funding round. Its customer base includes enterprises such as Reddit, OpenAI, and LinkedIn, spanning sectors focused on online safety regulation compliance and AI platform protection.
Technical work at Persona involves building systems that handle identity-related verification at global scale, supporting a wide range of regulatory and security requirements across different jurisdictions.
