PetDesk develops veterinary software that connects pet care through better communication. Founded in 2013, the company builds tools that integrate with Practice Management Systems (PIMS) to streamline appointment booking, reminders and client messaging. Its platform is used by more than 12,000 veterinary clinics, connects over 18.5 million pets annually and facilitates upwards of 44 million appointments a year.
The product suite spans several technical domains. Reminders and Texting provides two-way SMS client communication; Online Booking handles scheduling integrated with PIMS; and PIMS-Integrated Phones links VoIP telephony systems directly to practice management software. AI-Powered SOAP Notes applies artificial intelligence to clinical documentation, while a mobile app for pet parents, integrated payment processing, client loyalty programmes and custom marketing tools round out the offering. Engineering work therefore touches veterinary software, PIMS integration, AI, mobile development, payments, telecommunications and marketing technology.
The company frames its work around the veterinary practice's operational burden, reporting that its tools save clinic teams 25-30 hours per week and contribute to roughly 25% practice revenue growth. PetDesk states that it was founded by animal lovers and is guided by a set of ordering principles - often described internally as its Three Laws - which prioritise extending and improving the lives of pets, then supporting pet care providers, then its own people, in that order.
