Playtika is a publicly traded mobile gaming company, listed on NASDAQ since 2021. Founded in 2010 and headquartered in Herzliya, Israel, the company develops and operates a portfolio of free-to-play social casino and casual games. It engages millions of players daily across titles such as Slotomania, a pioneering social casino game.
The company's technical work is centered on applying data science, artificial intelligence, and machine learning to personalize player experiences. Its approach combines live game operations with continuous data analysis, a philosophy described internally as "smashing art together with science."
Playtika's technical domains include AI, machine learning, data science, and live game operations. The company emphasizes data-driven decision-making, ambition, and teamwork as core values.
