In 2015, Plum Lending was founded with a revolutionary vision: to transform commercial real estate lending by combining data science with traditional financial expertise. The founders recognized that the CRE lending industry was ripe for modernization - traditional processes were inefficient, opaque, and failed to leverage the power of data analytics. They built Plum as a more agile and advisory financial technology company that could provide intelligent, reliable funding options while establishing the industry's most efficient and optimal process for borrowers.
Today, Plum has evolved beyond being just a lender. The company now builds AI-powered software that helps lending teams and brokers scale their operations infinitely. Their flagship product, Plum Infinity, reactivates prospects, streamlines workflows, and automates personalized outreach without sacrificing the human touch. Headquartered in San Francisco with a distributed team across the U.S., Plum serves the fastest-growing yet most underserved markets in commercial real estate. They focus on everything from core and value-add properties to construction and 1031 exchanges, offering both direct lending and correspondent relationships across the full capital stack. For Plum, it's not just about closing transactions - it's about building long-term wealth strategies and investing in the future of communities.