Plusgrade provides a platform enabling travel providers to offer premium upgrades, ancillary services, and dynamic pricing to passengers worldwide. Founded in 2009 in Montreal, the company works with over 275 partners across airlines, hospitality, cruise lines, passenger rail, and financial services to optimise high-margin ancillary revenue.
The platform comprises several core components: an upgrade bidding and purchase system allowing passengers to bid for or buy premium seats and cabin upgrades; dynamic pricing algorithms that optimise ancillary revenue; and white-labeled digital experiences integrated into travel providers' existing systems. These solutions are tailored across multiple industry verticals, from commercial airlines to hospitality operators.
Plusgrade's technical foundation rests on machine learning, pricing algorithms, e-commerce platform integration, and user experience design. The company operates globally, serving the travel sector with solutions designed to enhance both passenger experience and provider revenue management.
