PriceShape

New Look is a British fashion retailer founded in 1969 by Tom Singh, starting from a single store in Taunton, Somerset. Today it operates more than 300 UK stores alongside a growing e-commerce platform and mobile app, serving over 10 million customers. The company positions itself as the No.2 womenswear brand for the 18–44 demographic in Britain. Technology sits at the centre of New Look's current strategy. The business describes itself as a digital-first fashion destination, investing in e-commerce, mobile, and omnichannel infrastructure to combine its store network with digital channels into a seamless customer experience. Active areas of technical development include digital transformation, customer experience platforms, and sustainability initiatives. The company's strategy is organised around four pillars: trend-led, accessible fashion; easy and inspiring customer experiences; seamless digital growth; and sustainable and ethical practices. Helen Connolly has served as CEO since 2022.

Cymbio, founded in 2015 and headquartered in Tel Aviv with an office in New York, operates a multichannel commerce automation platform that connects brands to marketplaces, dropship retailers, social commerce platforms, and AI-powered commerce channels through a single integration layer. The platform handles the operational plumbing of multichannel commerce: inventory synchronisation, order management, billing, and reconciliation. On the integration side, Cymbio connects with eCommerce platforms, ERPs, WMS, OMS, PIMs, 3PLs, APIs, and EDI systems, enabling brands to expand their retail footprint without rebuilding their back-end stack for each new channel. Customers include New Balance, Steve Madden, Koio, and Sea Star Beachwear. The technical scope spans a broad range of integration types and automation workflows: Marketplace and dropship retailer integrations Social commerce and agentic/AI agent channel support Order orchestration and inventory automation Billing and reconciliation automation Connectivity with 3PLs, ERPs, WMS, OMS, PIMs via API and EDI Cymbio positions itself as infrastructure for brands looking to scale digital sales across an increasing number of retail channels - including emerging AI-driven commerce surfaces - without proportional growth in operations headcount.

In 2008, brothers Ken and Tim Ouimet founded Engage3 with a vision to revolutionize retail pricing through data science and predictive modeling. Growing up in the industry working for their parents' company, Comparative Prices International, the Ouimet brothers had decades of experience collecting retail pricing data. They had previously pioneered retail price optimization as a new software category in the late 1990s through their company Khimetrics, which delivered 1% of sales to profit for major retailers like Albertsons, Safeway, and Lowe's before being acquired by SAP in 2006. Recognizing a perfect storm forming through price transparency, smartphone adoption, personalization, and hyper-competitive markets disrupted by online models, the brothers formed Engage3 to help retailers and manufacturers understand and manage their Price Image. Today, Engage3 leverages Nobel Prize-winning Efficient Frontier theory and advanced AI to provide the industry's most complete view of competitive pricing. The company serves over 300 customers in 182 countries, including 8 of the world's top 10 global retailers, and supports over $4 trillion in global retail revenue. Recognized by Inc. Magazine for 9 consecutive years as one of America's fastest-growing companies, Engage3 continues to transform how retailers and brands engage with shoppers through intelligent pricing optimization.

ShopBack is a Singapore-founded shopping, rewards, and payments platform established in 2014. It connects consumers with more than 20,000 partner merchants, rewarding purchases with real cashback - money users can withdraw and spend freely, rather than points or store credits. The platform operates across 13 markets in the Asia-Pacific region and has expanded into the United States and Germany, serving over 55 million users and powering more than US$5.5 billion in annual sales. The platform integrates several distinct products within a single ecosystem. Core cashback rewards sit alongside ShopBack Pay, a built-in payment option, and ShopBack Play, which brings gamified mechanics to the shopping experience. Together, these products span technical domains including e-commerce infrastructure, digital payments, loyalty and rewards systems, and cashback payment processing. ShopBack's engineering scope reflects its scale and breadth. The platform must handle high-volume transaction processing, real-time cashback calculation and disbursement, merchant integrations at scale, and consumer-facing features across mobile and web - all across a geographically diverse user base with varying payment infrastructure and regulatory environments.

Nymphis Technologies is a software consultancy based in Cluj-Napoca, Romania, specialising in enterprise e-commerce solutions built on SAP Commerce (Hybris). The company covers the full project lifecycle - from solution architecture and Java development through to quality assurance, testing, and ongoing maintenance - working with both startups and large enterprises. The team is composed of Java developers, product owners, and testers operating under agile methodologies. Their technical work centres on SAP Commerce (Hybris) implementations, with a focus on delivering scalable, reliable e-commerce platforms that can adapt to shifting market requirements. Nymphis Technologies positions itself as a technology partner rather than a conventional vendor, handling not only development but also consultancy and product ownership responsibilities. This end-to-end service model is designed to bridge the gap between complex platform implementation and practical business needs.

Atolls is a shopping engagement platform founded in Munich in 2012 as CupoNation and rebranded under its current name in 2024, having previously operated as Global Savings Group. The company describes itself as Europe's largest shopping engagement platform, with more than 1,000 employees across 13 offices and a presence in over 20 markets worldwide. The platform connects consumers with brands and retailers across the full purchase journey, from product discovery to checkout. Its capabilities span coupons and deals, cashback, and community-driven consumer insights. The company claims its digital destinations are trusted by hundreds of millions of people each year and that it works with more than 12,000 brands. Its portfolio includes well-known consumer properties such as hotukdeals, mydealz, Coupons.com, and iGraal. Atolls has grown through a combination of organic expansion and strategic acquisitions. The 2024 rebrand from Global Savings Group to Atolls reflects a broader repositioning: the company frames its offering not solely around coupons but as a destination for everyday purchase decisions, covering consumer savings and spend optimisation more broadly.