Prijsvrij Vakanties is a Dutch online travel provider founded in 2010 that offers package holidays, flights, hotels, and transfers to sun destinations, city breaks, and long-haul travel. The company serves over 300,000 customers annually and operates across the Netherlands and Belgium, with particular strength in Mediterranean and North African destinations. Since 2014, DER Touristik (part of REWE) has held a 50% stake in the business, and in 2021 the company merged with D-reizen to form Prijsvrij Travel Holding, which generated revenue exceeding €1 billion in 2024.
The company operates through multiple product lines including Sunmix, its own tour operator label offering bundled packages, alongside last-minute deals and all-inclusive arrangements. Prijsvrij Vakanties positions itself on transparent pricing, charging no booking fees and offering a Best Deal Guarantee price promise. The business is registered with the ANVR, SGR, and Calamiteitenfonds, providing financial protection to customers.
Technology and user experience are central to the business model, with the company investing in digital platforms designed for ease of use and innovation in online travel commerce. Customer service is available seven days a week. The company maintains strong customer satisfaction, with over 45,000 Trustpilot reviews averaging 8.6 out of 10.
