Primerica is a leading provider of financial products and services to middle-income families in the United States and Canada. Since 1977, the company has pioneered the 'Buy Term and Invest the Difference' philosophy, helping families achieve financial independence through straightforward financial solutions. Primerica is the largest independent financial services marketing organization in North America, with approximately 5 million lives insured through its life insurance companies.
The company operates through a network of licensed representatives who provide term life insurance, mutual funds, annuities, and other financial products designed specifically for middle-income households. Primerica's mission is to create financially independent families among its clients, field force, employees, and stockholders. Headquartered in Duluth, Georgia, Primerica has been publicly traded since 2010 and consistently recognized as a top workplace, earning accolades for its commitment to diversity, employee satisfaction, and ethical business practices.