PUR is a specialist in designing and delivering Nature-based Solutions, working across agroforestry, regenerative agriculture, reforestation, forest conservation, and marine restoration. Founded in 2008, the company implements science-driven interventions that aim to regenerate ecosystems and strengthen agricultural supply chains. Its operational footprint spans more than 20 countries.
The company's work involves partnerships with corporates, investors, and local communities to address challenges in climate, biodiversity, water, and rural livelihoods. Its scale is reflected in metrics including the distribution of over 43 million trees and the restoration of 72,000 hectares of land. A core technical focus is on rigorous monitoring to verify the impact of its projects.
PUR operates with a stated commitment to integrity and transparency, positioning business as a force for environmental and social good. Its approach is described as rooted in local partnerships and data-driven methodologies, rather than proprietary software products.
