Pure operates a social gaming platform that combines real-money poker with community features such as group feeds, in-game chat and user profiles. The platform runs on a no-rake model, meaning it takes no cut of the pot. Real-time multiplayer poker games are integrated directly with the social layer.
Engineering work spans full-stack development, game engine development, payments infrastructure, real-time multiplayer systems and mobile and web app development, alongside product design. The engineering team numbers approximately ten full-time staff, and team members build across the full stack rather than within narrow specialisms.
The company is based in a Midtown New York City office, with in-person collaboration emphasised. Its stated founding vision is to create authentic connections through gaming, and it is backed by experienced leadership.
