Quicken Loans operates an online financial marketplace that connects consumers with mortgages, personal loans, home services, auto loans and other financial products across the United States. Founded in 1985, and previously known as Rock Financial Corporation, the company describes its origin as an attempt to fix a mortgage process it considered too complicated, slow and lender-focused. It is America's largest online mortgage lender and serves clients nationwide.
The company's technology work sits across several domains: online mortgage lending, a fintech marketplace platform, digital financial services, and the matching and connectivity layer that links customers to financial providers. Mortgages remain the original core offering; personal loans, home services and auto financing are distributed through the same marketplace infrastructure.
Stated values are transparency, empowerment and innovation. The company frames its mission as giving people the knowledge, tools and resources to reach their financial goals, with an emphasis on simplifying complex financial decisions and building lasting relationships with clients.
