Rakuten Viki is a global streaming platform that distributes television content from across Asia to audiences in 190 countries. Founded in 2007 and now owned by Japanese ecommerce company Rakuten, the service reaches more than 40 million fans with programming from Korea, China, Taiwan, Japan, and Thailand, spanning primaries shows, films, and variety content.
The platform operates on a distinctive community-powered model. Rather than relying solely on professional localization, Viki crowdsources subtitle translation into over 200 languages through its passionate fanbase. This approach has built a substantial following within K-entertainment communities, including the Soompi platform, which serves as a hub for fans of Korean entertainment.
Viki operates offices in San Mateo (headquarters), Singapore, Seoul, and Shanghai, allowing it to maintain close relationships with content creators and distributors across the region. Beyond distribution, the company develops original content through Viki Originals, including the award-winning series Dramaworld, and partners with studios across Asia and Hollywood on co-productions.
