Redcare Pharmacy is Europe's leading online pharmacy, operating across seven European countries with over 13.7 million active customers. The company was founded in 2001 in Cologne, Germany, and has grown into a digital health platform that combines pharmaceutical products with innovative digital services. Redcare operates multiple localized webshops including Shop Apotheke (Germany and Austria), Redcare (Italy, Switzerland, and France), and Farmaline (Belgium), serving customers with both prescription medications and over-the-counter health and beauty products.
Formerly known as Shop Apotheke Europe, the company rebranded to Redcare Pharmacy in June 2023 to reflect its unified vision of becoming "the one-stop pharmacy of the future." With a workforce of over 2,600 employees shipping more than 112,000 parcels daily, Redcare is guided by its vision "Until every human has their health." The company is publicly listed and headquartered in Sevenum, Netherlands, with Olaf Heinrich serving as CEO since August 2023. Redcare has also expanded its offerings through strategic acquisitions including smartpatient (medication management app) and medapp (e-health medication platform).
