Reply is a European technology consulting and digital services company founded in Turin, Italy in 1996. Operating across 16 countries, it employs over 16,600 professionals organised as a decentralised network of specialised companies. The firm works across four primary service areas: consulting on digital transformation and strategy; system integration for implementing technology solutions; digital services spanning cloud, data, and media technologies; and business model development enabled by emerging technologies.
The company's technical expertise encompasses artificial intelligence, big data, cloud computing, the internet of things, and digital media. Reply serves clients across telecommunications and media, industrial and services sectors, banking and insurance, and public administration. Its approach combines strategic guidance with implementation capabilities, helping organisations redesign operations and develop new business opportunities in response to technological change.
