In 1997, Rithum began as a vision to transform how commerce operates, founded on the insight that brands and retailers needed a better way to connect across the complex ecommerce landscape. What started as Commerce Technologies, Inc. evolved through decades of innovation, eventually bringing together two industry pioneers - CommerceHub and ChannelAdvisor - to create something far more powerful than either could be alone. Today, that vision has become Rithum, the world's most connected commerce ecosystem.
With 28 years of innovation behind them, Rithum now empowers over 40,000 global brands, retailers, and suppliers with end-to-end solutions that drive scalable, sustainable growth. Their mission is bold: to build the world's most connected commerce ecosystem, and their vision is limitless: to unlock infinite possibilities through seamless commerce. From marketplace listings and inventory management to retail media advertising and shipping optimization, Rithum provides the comprehensive platform that modern commerce demands, helping businesses sell more, stock less, and deliver exceptional customer experiences across every channel.