Rotate provides software products, strategy consulting, and market data to the air cargo industry. Founded in 2022 by former Seabury Cargo Managing Directors, the company combines deep domain expertise with data engineering and software development to support commercial and strategic decision-making across the sector.
The company's core offering is Rotate's Live Capacity, a real-time SaaS platform that delivers capacity and market intelligence to airlines, airports, freight forwarders, governments, shippers, investors, and other industry participants. The platform enables users to make informed decisions based on current market conditions and supply-chain dynamics.
Rotate operates with over 50 professionals across two regions: Utrecht, Netherlands, serving Europe, and Kuala Lumpur, Malaysia, serving Asia. The team blends former consulting professionals with airline cargo specialists, data scientists, data engineers, and software developers, reflecting the company's positioning at the intersection of industry knowledge and technical capability.