Rubie is a software company founded in 2024, headquartered in New York City. It builds tools to help businesses with complex products - particularly ERPs, CRMs, and systems of record - launch their customers faster through intelligent data migration and integration workflows.
The company's core offering, the Rubie Platform, decomposes data workflows into six discrete, production-hardened primitives: Authenticate, Navigate, Clean, Transform, Review, and Load. These primitives can be used individually or chained together into customisable "Playbooks" to automate and streamline data migration processes.
Rubie's technical work spans data migration, integration workflows, agentic infrastructure, and AI-assisted transformation. The company serves customers across several verticals, including legal tech, property management, edtech, fintech, and waste management software.
