Seera is the largest travel and tourism company in the Middle East and North Africa region. Founded in 1979 in Saudi Arabia, the firm operates as a diversified investment holding company with a portfolio spanning travel, tourism, hospitality, and mobility. Its operations are based in Saudi Arabia and the United Kingdom.
The company's consumer-facing brands include Almosafer, a travel booking platform; Lumi, which provides hospitality and car rental services; and Discover Saudi, a destination management operation. Originally established as a travel agency, Seera has since expanded into a broad holding structure across multiple verticals within the travel ecosystem.
Seera positions itself as aligned with Saudi Arabia's Vision 2030 economic programme, with stated priorities around innovation, connectivity, and shareholder returns.
