While researching at the University of Stuttgart, Ralf Gulde and Marc Tuscher discovered a critical gap in the robotics industry: most robotics AI only worked in controlled lab conditions, couldn't handle the dynamic nature of real warehouses, and required constant retraining and human oversight. After years of combining robotics with artificial intelligence, and witnessing firsthand how labor shortages were crippling logistics operations worldwide, they realized that traditional automation was failing the very environments it was meant to serve.
So in 2021, they founded Sereact to build embodied AI that could truly handle reality - giving robots the intelligence to perceive, reason, and act autonomously in unpredictable environments. Their vision has evolved from that academic spark into Cortex, a production-ready Vision-Language-Action brain now powering 100+ live systems across five continents. Today, Sereact is trusted by global leaders like Daimler Truck, BMW, Mercedes-Benz, and Österreichische Post AG, delivering 98%+ pick accuracy from day one and enabling robots to learn continuously through real-world data.
