Shaped builds AI-powered search and recommendation systems. Its core product is a real-time retrieval engine that combines semantic and keyword search, which is then reranked using behavioral signals and business rules to deliver personalized results. The platform is designed to handle high-volume workloads, having processed over one billion queries.
The company's technical focus spans machine learning, retrieval systems, recommendation systems, real-time processing, and search. These capabilities are applied across industry verticals including marketplaces, e-commerce, and content companies. Reported outcomes for customers include a 2.5x increase in engagement, a 79% improvement in retention, and a 382% improvement in content diversity.
The team includes engineers and researchers with prior experience at Meta, Google, Apple, and Uber.






