SimpliFed operates a virtual care platform delivering lactation and maternal health support to families across all 50 US states. Founded in 2019 by Andrea Ippolito, a biomedical engineer, the company provides evidence-based remote consultations with certified lactation consultants (IBCLCs) covering breastfeeding, chestfeeding, formula feeding, pumping, and donor milk from week 28 of pregnancy through weaning.
The platform addresses a fragmented market where families often lack accessible support for feeding decisions. SimpliFed's model eliminates cost barriers by working directly with health plans and payers, offering services at no cost to families. Care is delivered by certified professionals including bilingual providers, with flexible scheduling accommodating night and weekend appointments to fit working parents' lives.
The company operates within the broader virtual care and maternal health ecosystem, building direct partnerships with healthcare payers and providers rather than positioning itself as a consumer-direct service. Its focus extends beyond clinical outcomes to health equity and economic access, recognising that barriers to maternal care and lactation support affect families across income levels and geographies.
