In 2006, two entrepreneurs in Sydney noticed a gap in the hotel industry: while hotels were struggling to manage their online presence across multiple channels, the technology to solve this problem was fragmented and complex. Mike Ford and Mike Rogers founded SiteMinder with a clear vision to simplify hotel commerce, starting with a channel manager that could synchronize inventory across online platforms. What began as a solution to prevent double bookings evolved into something far more ambitious - a platform that would open up the world of online commerce to every hotel.
Today, SiteMinder stands as the world's leading hotel commerce platform, serving 50,000+ hotels across 150+ countries. The platform processes over 130 million reservations annually worth US$55 billion, empowering hoteliers from boutique properties to global chains to sell, market, manage and grow their business from one place. With a team spanning 20 locations globally and speaking in the world's most-spoken languages, SiteMinder combines industry-leading technology including a #1-rated channel manager, booking engine, and revenue management tools with the largest partner ecosystem in hospitality (2,350+ integrations). The company went public in 2021 and continues to innovate, driven by a culture that values simplicity, collaboration, and relentless growth - all to ensure hoteliers can focus on what they do best: creating memorable guest experiences.
