Sport Alliance GmbH, founded in 2011 in Hamburg, builds cloud-based software for the fitness industry. The company's technology stack spans gym management platforms, member-facing applications, and financial services infrastructure, serving more than 10,000 sports facilities across 55 countries. Its customer base includes 14 of Europe's top 30 fitness chains.
The company's product portfolio includes Magicline and PerfectGym (gym management software for different market segments), MySports (a member platform), and Finion (financial services for the fitness sector). With over 350 employees across offices in Hamburg, Warsaw, Eisenstadt, Boston, and Melbourne, Sport Alliance operates a multinational engineering and operations team.
Sport Alliance raised €60 million in growth investment to expand its digital infrastructure for the fitness industry. The company's stated mission is to make sports more accessible through technology, pursuing what it describes as a vision of “More Sports” through digitalisation.
