Staysure is a specialist travel insurance provider headquartered in Northampton, United Kingdom. The company, founded in 2004, focuses on offering comprehensive travel insurance products tailored specifically to the over-50s demographic and individuals with pre-existing medical conditions. Its product range includes single-trip policies, annual Holiday Pass options, and a premium Signature tier, all characterised by having no upper age limit and coverage for most medical conditions.
The firm has grown to employ over 700 people and holds the position of the UK's largest travel insurer. It operates within the Insurance, Financial Services, and Travel industry verticals, and has secured a significant investment partnership with ICG European Mid-Market. The company cites a culture of challenging traditional insurance thinking and raising service standards, having navigated industry disruptions such as the 2010 ash cloud crisis and the COVID-19 pandemic.
Staysure's stated ambition is to innovate and disrupt niche insurance markets on a global scale. The business model is built on serving specific customer segments that are often underserved by generalist insurers, using technology and service to address the complexities of insuring older travellers and those with health conditions.
