Steer exists to solve a fundamental problem in the auto repair industry: customer retention. Every day, auto repair shops lose thousands of dollars in revenue not because they lack skilled technicians or fair prices, but because they fail to stay connected with customers after the first visit. Shops manually chase bookings, struggle to get reviews, and waste hours on follow-up that never happens. This disconnect costs independent shops an estimated $50 billion annually in unrealized revenue.
Steer gives auto repair shops the tools to turn every customer into a repeat customer. The platform combines CRM essentials like online scheduling, automated service reminders, and two-way messaging with revenue-driving features including text and email campaigns, review management, and direct mail. In 2024, Steer merged with AutoOps, uniting the industry's leading CRM and scheduling tools into one powerful platform. With a remote-first team spanning Waltham, Massachusetts and Lviv, Ukraine, Steer serves thousands of shops across North America, helping owners build lasting customer relationships through automated, intelligent communication.
