Sunrise is a major telecommunications provider in Switzerland, holding a strong number two market position. The company operates a mobile network that achieves the country's highest gigabit coverage and reaches substantially all of the population geographically. Its portfolio includes mobile, landline, broadband, and television services, along with integrated information and communication technology (ICT) solutions for business clients.
The firm employs approximately 2,850 full-time staff drawn from around 80 nations. Sunrise pursues a multi-brand strategy to address distinct market segments. Its flagship brand, Sunrise, serves the premium tier, while yallo and Swype target value-conscious shoppers. The Lebara brand focuses on price-sensitive customers with an emphasis on international calling, and Sunrise Young offers reduced rates for users under 27.
Based exclusively in Switzerland, Sunrise states that sustainability is an integral part of its corporate strategy, with economic, social, and environmental factors guiding its operations. The company maintains an international workforce to reflect the diversity of its customer base.
