The Quality Group represents a powerful force in the European sports nutrition and dietary supplement market, bringing together two iconic German brands under one strategic umbrella since 2021. With annual sales exceeding EUR 680 million and a rapidly growing team of over 1,200 employees, the company has established itself as Germany's leading provider of sports nutrition, supplements, and sugar-reduced products. ESN, founded in 2007, dominates the German market as the go-to brand for high-performance athletes, offering protein powders, bars, and supplements. Meanwhile, More Nutrition, established in 2017, has revolutionized health nutrition with innovative weight loss solutions that enable healthier lifestyles without compromise.
What sets The Quality Group apart is its unique digital direct-to-consumer and social commerce business model, powered by state-of-the-art technology, in-house production facilities in Germany, and sophisticated logistics capabilities. The company's disruptive approach challenges industry norms while setting new benchmarks for science-backed nutritional solutions. Since 2022, The Quality Group has been backed by CVC Capital Partners, one of the world's leading private equity investors, accelerating its international expansion across Italy, Spain, Amsterdam, and London. With headquarters in Hamburg and operations spanning hybrid and remote setups throughout Northern Germany and beyond, the company combines community-driven values with high-performance culture to deliver products that genuinely transform customers' quality of life.