Thiga is a product, technology, and AI consultancy founded in 2014, headquartered in Paris with offices in Madrid. The firm embeds consultants directly into client teams to drive AI-native product culture and deliver business impact. It has worked with over 300 companies across retail, hospitality, finance, and technology sectors, including clients such as Decathlon, Accor, Club Med, Doctolib, AXA, and Carrefour.
The consultancy operates across three main service areas. Its core consulting practice spans AI strategy and acceleration, business and product strategy, organizational transformation, customer experience and design, and product craft and operational excellence. Thiga Academy offers industry-recognized training programmes developed in partnership with institutions like INSEAD, while media.thiga.co serves as a thought leadership platform.
The firm's approach centres on embedding consultants as full team members rather than external advisors, enabling sustained collaboration on strategic initiatives. This model reflects Thiga's positioning around building AI-native product capabilities within client organisations and driving organisational transformation at scale across European markets.
