TRKKN is a digital analytics and marketing technology consultancy founded in 2008 and part of Omnicom Media Group since 2015. The company holds dual Google credentials - Certified Google Marketing Platform Sales Partner and Google Cloud Premier Partner - and has grown into one of the largest Google Marketing Platform sales partners in Europe. It operates across 13+ markets spanning Europe, Asia-Pacific, and North America.
Technically, TRKKN works across a broad stack: digital analytics, cloud engineering, ad tech, AI and generative AI, conversion optimization, data strategy, MarTech, segmentation, and value-based bidding. Its work combines strategic consulting with hands-on implementation, with a stated emphasis on privacy-centric approaches to digital transformation. Clients are primarily enterprise-scale organizations seeking end-to-end support across the analytics and marketing technology lifecycle.
Beyond client work, TRKKN organizes the Analytics Summit, a conference it describes as the largest Google Analytics conference in Europe, covering topics including GenAI, value-based bidding, segmentation, and broader MarTech developments.
