UOL EdTech is Grupo UOL's education technology company. It develops and operates digital education projects alongside Brazilian universities, working to widen access to higher education and continuous learning through digital platforms, technology, data and strategic partnerships. The company employs more than 600 people, referred to internally as "EdTechers", across four offices in São Paulo, Rio de Janeiro, Recife and Porto Alegre.
Its technical work spans education technology, digital platforms, AI-powered learning tools, data analytics and product design, alongside the integration of technology with academic and operational strategy. Three business lines carry most of this work. Passei Direto supports university students with academic content and AI-based learning tools. Qulture Rocks provides corporate learning, performance diagnostics, development and consulting. A third line manages or supports digital operations for universities, covering technology, product design, marketing, sales, financing, student support and data analytics.
The company reports more than 1,500 connected companies and partners and over 50 million users across its solutions. It operates in the higher education, EdTech and corporate learning sectors, serving universities, educational institutions and businesses. Its stated aims include reducing acquisition costs, improving growth efficiency and connecting education with the labour market.
