Upside

Upside transforms brick-and-mortar commerce by applying the sophisticated data analytics used in online retail to physical stores. The company's technology platform enables profit measurement, attribution, and incrementality analysis, allowing consumers to earn more value on everyday purchases while providing brick-and-mortar businesses with new, profitable customers. Founded in 2015 and headquartered in Washington, DC, Upside has helped millions of users earn 2 to 3 times more cashback than competing products. The platform processes billions of dollars in commerce annually, returning value to retailer partners, consumers, and sustainability initiatives. With over 100,000 retail partners and a user base that has earned over $1 billion in cashback, Upside has established itself as a leader in the retail technology space.

Orb is the revenue design platform for AI and SaaS companies, built on raw usage data to unify pricing, billing, and revenue intelligence. Founded in 2021, Orb helps modern software companies adapt pricing as products, usage, and costs evolve - enabling teams to design, price, and execute monetization from contracts and usage to billing, invoicing, and reporting. Backed by $44.1M in funding from top investors including Mayfield, Menlo Ventures, and Greylock, Orb powers industry leaders like Vercel, Pinecone, Replit, Glean, Redis, Neo4j, Supabase, and LaunchDarkly. These companies rely on Orb to bill millions of users, automate enterprise contracts, and keep finance audit-ready. Orb's platform transforms complex usage-based pricing into competitive advantage, delivering real-time billing automation, lightning-fast pricing experiments, and granular revenue analytics at scale.

In 2017, Aseem Munshi founded Updraft after leading HSBC's UK credit card business and witnessing firsthand how the lending industry trapped consumers in cycles of debt. He recognized that the credit system was designed to keep people paying minimums rather than making real progress, and he set out to build something different. From this insight, Updraft was born - a company that would help people break free from credit card debt and move forward with confidence. Today, Updraft has grown to serve over 850,000 users who have collectively swapped £500 million of costly credit card debt for smarter, more manageable alternatives. The company has earned recognition as a Technation Future Fifty 2025 company and appeared on the Sifted 100 UK startups list for two consecutive years. With teams across London, Manchester, and India, Updraft continues to build tools that help people take control of their finances, including debt consolidation loans, free credit reports, and AI-led personalized financial planning - all built around the belief that credit should lift you up, not hold you back.

We're Upvest, and we enable businesses to build great investment experiences for their end users – seamless, secure and across international borders. Our single Investment API and digital infrastructure streamline the whole process, letting our customers focus on their core business. At Upvest we have the mission to make investing as easy as spending money. Today, investing is still a privilege of a few. We make it more accessible. Our Investment API empowers any business to offer amazing investment experiences. We provide the trading, settlement and custody infrastructure necessary for digital wealth management, enabling banks, fintechs and any direct-to-consumer business to efficiently launch investment products.

At Ascend, we believe there's no one-size-fits-all approach to marketing. We're an innovative Cardiff-based digital agency that combines strategic thinking with bold creativity to deliver measurable results. Our team of SEO, PPC, and web development specialists work collaboratively with clients, treating their business as an extension of our own. We're not just service providers - we're partners invested in your growth, bringing proactive communication and transparent reporting to every project. We turn ambitious ideas into measurable results through creative, data-driven solutions. Our culture is built on client focus, where exceeding expectations isn't the exception - it's our standard. From building fast, responsive websites designed to convert, to crafting SEO strategies that build long-term credibility, we align every tactic with your business goals. Whether you're local to Cardiff or across the UK, we tailor our approach to fit your market, ensuring every pound of ad spend and every optimization delivers maximum impact.

ONIQ builds the economic infrastructure for lean and green manufacturing. The company develops IQA, a Lean Copilot that combines AI and Lean expertise to deliver continuous transparency, faster decision-making, and scalable manufacturing excellence. ONIQ's platform generates digital twins of production processes, automates value stream mapping, and uses AI for process analytics to systematically identify inefficiencies and improvement areas. Manufacturers worldwide rely on ONIQ to accelerate improvements, track progress, and foster collaboration across teams for lasting operational results. The platform enables companies to reduce resource consumption and emissions while improving productivity. Leading enterprises including BMW, Liebherr, and PwC trust ONIQ to transform their production networks into data-driven, sustainable operations.