URVA is a field force automation software company founded in 2013. Its platform is designed to let organisations manage, track and analyse the work of an entire mobile workforce through a single converged suite covering sales, compliance, relationship management and service. The software combines GPS location tracking, real-time workforce updates, task and expense management, and reporting and analytics.
The product ecosystem comprises five modules. SaLeS handles sales force automation and lead generation; ComplY covers field verification and debt collection; ConnecT addresses relationship management; Service supports field service management and technician tracking; and URVA Ai applies artificial intelligence to sales process optimisation. The company describes its approach as an all-in-one platform rather than a set of separate tools.
URVA serves six industry verticals: Banking, Pharma, Insurance, Telecom, Financial Services and Building Materials. The company reports over eight years of industry learnings. It was started as the software arm of the Competent Group and was originally launched under the name FeetPort before evolving into URVA. It was founded by Saraansh Tandon.
Relevant technical work at the company spans mobile workforce management, real-time location tracking, field verification and debt collection technology, and AI-assisted sales process optimisation. Further details are available at https://urva.co/.
