Way exists to solve a fundamental shift in consumer behavior: 76% of people now prefer spending on experiences over material goods. Founded in 2020 and headquartered in Austin with EMEA operations in Paris, Way is the premier experiential ecosystem for enterprise brands, powering signature activations that drive brand loyalty and generate experiential revenue at scale. Leading brands like Hyatt Hotels, Hilton, Alaska Air Group, and Auberge Resorts Collection rely on Way's all-in-one platform to launch unforgettable experiences - from hot air balloon rides in Mexico City to truffle hunting in the French countryside.
With $20 million in Series A funding led by Tiger Global and MSD Capital at a $100M valuation, Way has rapidly scaled to power 120k+ unique experiences across 50 countries with 2.5M+ global participants, averaging $10k in revenue per experience. Way's integrated platform - featuring Core Platform for management, Curation Lab for AI-driven curation, Loyalty Sync for member engagement, and Partner Exchange for brand-to-brand partnerships - enables hospitality, aviation, fashion, and lifestyle brands to unlock ancillary revenue while redefining customer loyalty through data-backed, operationally seamless experiential programming.