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WISEcode logoWI

WISEcode

About

At WISEcode, we're building the world's first Food Intelligence Platform™ - a system that goes way beyond basic nutrition labels to reveal what's really in your food. We analyze over 730,000 foods across 15,000+ attributes, from ingredient quality to processing levels, turning complexity into clarity you can actually use. Most of us don't realize that ultra-processed foods have been engineered to hit "bliss points" that override our natural satiety signals. We're decoding that engineering and giving you the tools to see it.

Our UPF Code™ instantly identifies a food's level of processing, and our WISEscore™ provides a universal measure of food quality across four dimensions: Ingredient Quality, Nutrition Quality, Outcomes Score, and Value Score. We've even launched Code Builder™, which lets anyone create, test, and share their own food codes using our platform. We're not just another nutrition app - we're building an open ecosystem where scientists, developers, and everyday people can collaborate to create food transparency for everyone. The truth about what we eat shouldn't be hidden behind proprietary algorithms or marketing spin. It should belong to all of us.

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