Wisor.AI develops an AI-powered quoting and pricing engine designed specifically for freight forwarders. The platform centralizes visibility across quoting operations, automates workflows, and provides real-time margin insight to accelerate quote generation and improve win rates.
The product addresses a core challenge in freight forwarding: the complexity of generating accurate, competitive quotes at speed. By combining machine learning with domain-specific knowledge of freight forwarding operations, Wisor enables forwarders to respond faster to customer requests and make pricing decisions with better margin visibility.
Founded by Eiran and Raz, the company focuses on modernizing legacy processes in the logistics sector through technology-driven solutions. The platform operates at the intersection of AI/ML, pricing optimization, and workflow automation, targeting an industry where manual quoting remains common.




