ZURU is a global company founded in 2003 that designs, manufactures, and distributes toys and consumer products, while also operating a technology division focused on software and automated production for housing. The company employs over 5,000 people across 30+ locations worldwide and produces approximately 600,000 toys per day, distributing to major retailers in more than 120 countries.
The company operates across three divisions: ZURU Toys, ZURU Edge, and ZURU Tech. The Toys division includes brands such as Mini Brands, Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, and Smashers, with licensing partnerships spanning Disney, Nickelodeon, Universal, and DreamWorks. ZURU Edge covers consumer goods categories including Pet Care, Baby Care, Beauty, Home Care, and Health & Wellness. ZURU Tech develops BIM (Building Information Modeling) software and automated production systems for the housing sector.
Technical work at ZURU spans software development, industrial automation, digital building construction, and consumer goods product development. The company's engineering scope extends from factory-floor automation in toy manufacturing to purpose-built software platforms for the construction industry, reflecting an unusually broad technical remit for a company with roots in consumer products.
