Advertima is a Swiss deep-tech company building AI-powered computer vision systems for physical retail. Its technology converts grocery stores into real-time, data-driven Retail Media channels by interpreting shoppers and their behaviour on the shop floor and translating them into anonymised digital audiences that can be measured, targeted and activated in real time. The engineering work spans 3D computer vision, edge computing, distributed AI systems, real-time data processing, audience intelligence and machine learning.
Its flagship platform, Advertima Audience AI, applies 3D computer vision to the visual interpretation of people in physical spaces. The system is deployed across thousands of stores worldwide, among them sites operated by Walmart, Carrefour, FairPrice, SPAR and EDEKA. The company operates from its headquarters in St. Gallen, Switzerland, with a presence across Europe and an expanding footprint in North America.
Advertima was founded in 2021 by retail, media and technology specialists. Its data processing follows a privacy-by-design approach: personal information and images are not stored. The company works across grocery retail, retail media, physical retail advertising and the wider media and advertising sector, and states its aim as setting a global standard for in-store Retail Media.
