Tatari, founded in 2016 and headquartered in San Francisco with offices in Culver City and New York, develops technology to modernize television advertising. The company builds infrastructure for brands, agencies, and publishers, with a focus on converging traditional and digital TV ad buying, management, and measurement into a single platform.
Its core product is a convergent TV ad platform that enables the creation, management, and measurement of advertisements across linear TV, streaming TV, and online video. The system combines sophisticated media buying with proprietary analytics.
The engineering work draws on several technical domains, including artificial intelligence, machine learning, media buying, proprietary analytics, and ad measurement. The platform is trusted by hundreds of brands and agencies to execute and analyze their television advertising campaigns.
