Affinity builds a relationship intelligence platform designed for dealmakers in sectors such as private equity, venture capital, and investment banking. The platform helps users find, manage, and close deals by analyzing their professional networks and processing billions of data points. Its core technical work centers on AI and machine learning to extract and organize relationship data automatically.
The company's flagship product, Affinity CRM, is a self-building system that uses AI to capture and organize contact and activity data, removing the need for manual entry. Additional tools leverage the platform's intelligence engine to identify warm introductions and track deal progress, alongside features for deal sourcing and analytics. For teams using Salesforce, Affinity offers an integration that adds AI-powered relationship insights and activity capture to existing deployments.
The platform serves a range of firms in the private capital ecosystem, including private equity, venture capital, corporate venture, family offices, and fund-of-funds. Its technology focuses on converting raw communication and meeting data into actionable relationship intelligence, supporting data-driven decision-making in deal-intensive environments.
