Firmable, founded in 2023 and headquartered in Melbourne, builds AI-native infrastructure for B2B sales data. The company's central premise is that B2B data should be rebuilt from the ground up rather than resold from legacy providers: its platform assembles verified company and contact data from hundreds of datasets using proprietary AI sourcing, with segments of the database refreshed weekly. The result is a mapped base of more than 15 million companies and 135 million contacts.
The engineering work spans several technical domains: machine learning, data engineering, data enrichment, real-time data verification and buying signal detection. The Firmable Platform combines prospect list building with monitoring of signals such as role changes and funding events, and it can trigger agent-driven actions to help sales representatives identify accounts ready to engage. Firmable CRM Integrations connect the data layer to HubSpot, Salesforce, Dynamics and Pipedrive for enriching existing CRM records. The company holds ISO 27001 certification, reflecting a stated focus on security and data protection.
Firmable serves more than 2,000 customers, with 1,300-plus businesses using the platform, including AWS, American Express, DHL, Monday.com and Vercel. Its geographic footprint covers Australia, the United States, Canada and the wider APAC region. The company was founded by veterans of Aconex, which was sold to Oracle for $1.6 billion. It operates across the B2B sales technology, sales intelligence, enterprise software and CRM software categories.
