AI Palette is an AI-powered consumer insights platform founded in 2018 and headquartered in Singapore. The company helps Consumer Packaged Goods (CPG) brands discover, launch, and grow products by decoding shifting consumer preferences and predicting emerging trends. The platform is built on what the company describes as the world's largest CPG data lake, containing over 61 billion data points spanning consumer insights in 18 languages across 27 countries on 6 continents.
The platform serves major global CPG and personal care companies, including Nestlé, Mondelez, Diageo, PepsiCo, L'Oréal, and Tata Consumer Products. AI Palette's technical foundation rests on artificial intelligence, machine learning, generative AI, and natural language processing, applied to large-scale consumer data analysis and trend forecasting.
In 2025, AI Palette was acquired by GlobalData, integrating the company's consumer insights capabilities into a broader data intelligence platform serving the CPG industry.
