Brandwatch operates a social intelligence platform that aggregates and analyzes data from more than 100 million online sources. The company serves over 7,500 customers globally, helping businesses extract consumer insights, manage social media operations, and identify influencer partnerships from social data at scale.
Founded in 2007, Brandwatch merged with Falcon.io in 2022 and was subsequently acquired by Cision. The company maintains 501-1,000 employees across 17 locations worldwide. Its platform combines artificial intelligence and analytics to deliver capabilities across consumer research, social media management, and influencer marketing.
The technical backbone supports social listening, data archiving, and market research functions. Customers use the platform to understand consumer sentiment, manage content workflows, measure campaign performance, and discover influencer opportunities across social channels.
