Founded in 2012, Amplitude is a digital analytics platform used by product, data, and marketing teams to analyze user behavior. Its technology stack includes a proprietary Behavioral Graph, which the company describes as the largest database of customer behavior, and an AI-driven analytics engine designed to explain causal factors behind user patterns. The company serves over 4,500 customers, including 30 members of the Fortune 100.
Amplitude's platform enables teams to generate insights from user behavior data without writing code or waiting for custom reports. The company operates across the US, Europe, and Asia, with a team of over 700 employees. Its core technical domains span digital analytics, behavioral graph technology, AI analytics, and user behavior analysis.
The company emphasizes a culture of humility, ownership, and a growth mindset. It maintains a Startup Scholarship Fund and articulates a commitment to Diversity, Equity, and Inclusion, alongside a stated mission to democratize data-driven decision-making.
