Amway is the world's largest direct selling company, founded in 1959 in Ada, Michigan, by Jay Van Andel and Rich DeVos. The company manufactures and distributes premium nutrition, beauty, personal care, and home care products through a network of independent distributors across more than 100 countries and regions. In 2024, Amway reported sales of $7.4 billion.
The company's product portfolio spans multiple consumer categories. NUTRILITE is positioned as the world's number one brand of vitamins and supplements. ARTISTRY provides skincare and beauty products, while eSpring offers water purification systems and XS Energy produces sports nutrition and energy drinks. All products are described as science-based formulations.
Amway's business model centres on enabling independent business ownership. The company claims to have helped millions of Independent Business Owners (IBOs) worldwide establish their own ventures by distributing Amway products. The founding principles - Partnership, Personal Worth, Integrity, and Responsibility - continue to guide the organisation's approach to product development and business operations.
