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About

Natura is a Brazilian multinational cosmetics and personal care company founded in 1969 in São Paulo. It develops and sells beauty formulations based on Brazilian natural and bio-active ingredients, drawing on sourcing from the Amazon rainforest and wider biodiversity. Its core Natura portfolio is entirely vegan and cruelty-free, combining natural raw materials with applied technology in cosmetics formulation. The company sells primarily through a direct sales model built on a consultant network of over 6 million people. Technical work at Natura spans cosmetics formulation and bio-active ingredient research, vegan and cruelty-free product development, and the operations behind a large direct sales and social selling system. The company also runs sourcing programmes tied to Amazon biodiversity, which links its research and supply chain functions to raw-material traceability and sustainability standards. Following the acquisition of Avon in 2020, Natura operates a connected ecosystem of brands that includes Avon and Bluma. The group is present in 14 countries, with particular strength in Brazil and the wider Latin American market. It is the largest Brazilian cosmetics company by revenue and, after the Avon deal, ranked as the world's fourth-largest pure-play beauty group. Natura is a Certified B Corporation, a certification tied to its stated commitments on social and environmental impact. Its corporate mission centres on generating positive impact for society and the planet, alongside the empowerment of consultants working within its direct sales model.

Markets

Beauty & Fragrance
Cosmetics
Direct Sales
Personal Care
Sustainability

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