AppsFlyer is a marketing technology company founded in 2011, in response to the industry's shift from web-based to mobile apps. Its platform, the Modern Marketing Cloud, provides AI-powered, privacy-first mobile measurement and attribution, allowing brands to measure campaign performance across channels, understand user behaviour and optimise marketing spend. The system is designed to replace traditional web-cookie-based measurement, which is ill-suited to the mobile environment.
Engineering work spans several technical domains: mobile measurement, marketing attribution, AI and machine learning, marketing analytics, data intelligence, user behaviour analytics and privacy-first measurement. A notable application is real-time ad fraud protection, which uses AI that adapts to new fraud tactics as they emerge and blocks threats so that clients measure real users rather than bots; the company states it blocks millions of threats daily.
AppsFlyer serves more than 15,000 brands worldwide across the mobile apps, digital advertising and mobile technology sectors. The company is headquartered in San Francisco and has a presence in Israel and globally. Its stated orientation is privacy-first and innovation-driven, working at the intersection of mobile technology, marketing analytics and data intelligence.
