Pixalate provides fraud protection, privacy, and compliance analytics for digital advertising. The company's platform detects invalid traffic across Connected TV, mobile apps, and websites, functioning as a market-leading, accredited Fraud Management System available continuously. The platform monitors over 5 million apps, 80 million domains, and more than 300 million OTT devices globally, detecting over 35 types of invalid traffic.
The company has evolved from specialising in fraud detection to offering comprehensive risk protection across the digital advertising ecosystem. Its analytics capabilities now encompass privacy and compliance monitoring, including technology recognised by UNICEF for COPPA compliance protections. The platform incorporates GenAI-powered threat detection and synthetic identity verification to address emerging challenges in ad safety.
Pixalate operates from offices in McLean, Virginia (headquarters), London, Dublin, and Singapore, serving advertisers and platforms across the digital advertising industry. The company's focus centres on transparency, trust, and safety within the advertising ecosystem, underpinned by infrastructure designed for continuous operation and rapid threat detection across multiple advertising channels.
