ArabyAds is an advertising technology company founded in 2013 that builds data-driven marketing infrastructure for e-commerce across the Middle East and North Africa, and describes itself as the largest advertising and marketing intelligence platform in the region. Engineering work spans advertising technology, marketing intelligence, programmatic advertising, data management and social commerce, with an emphasis on measurable transactions rather than impressions alone.
The company operates a portfolio of purpose-built platforms: Boostiny for social commerce, iConnect for influencer marketing, DeviceBoost for OEM advertising, ReEngage for customer re-engagement, Ritelo for customer monetization, ThePubverse for publisher monetization and Personas for data management. The product set covers much of the adtech stack, from data collection and audience management through to monetization on both the advertiser and publisher sides.
ArabyAds employs more than 300 people from 16 nationalities, working across six tech hubs in Egypt, Saudi Arabia, the United Arab Emirates, Tunisia, Jordan and India. The company has raised $30M in pre-Series B funding and has completed three strategic acquisitions: Adfalcon, Dmenta and indaHash.
The firm states a vision of transforming the digital economy of the Arab world, and describes its culture as built from the ground up with an independent spirit and a preference for transparency-first approaches.
