RZR is an AI-driven growth platform that unifies mobile, connected TV (CTV), and influencer marketing into a single intelligent system. Founded in 2010 and headquartered in San Francisco, the company also operates across the EMEA and APAC regions. Its platform processes signals to predict high-value users for clients in industries including gaming, fintech, e-commerce, and cybersecurity.
The company's core technology, the Encore Platform, is a proprietary AI-supervised machine learning system that powers bid decisions across all channels. It continuously learns and optimises for user lifetime value. The underlying stack spans machine learning, proprietary neural architecture, real-time signal processing, predictive modelling, and bid optimisation.
RZR's infrastructure operates at significant scale, processing approximately 5 million mobile ad requests per second and having served over 10 billion devices. The company's technical approach centres on long-term value prediction rather than short-term engagement metrics, reflecting a focus on durable performance for its brand clients.
