Atolls is a shopping engagement platform founded in Munich in 2012 as CupoNation and rebranded under its current name in 2024, having previously operated as Global Savings Group. The company describes itself as Europe's largest shopping engagement platform, with more than 1,000 employees across 13 offices and a presence in over 20 markets worldwide.
The platform connects consumers with brands and retailers across the full purchase journey, from product discovery to checkout. Its capabilities span coupons and deals, cashback, and community-driven consumer insights. The company claims its digital destinations are trusted by hundreds of millions of people each year and that it works with more than 12,000 brands. Its portfolio includes well-known consumer properties such as hotukdeals, mydealz, Coupons.com, and iGraal.
Atolls has grown through a combination of organic expansion and strategic acquisitions. The 2024 rebrand from Global Savings Group to Atolls reflects a broader repositioning: the company frames its offering not solely around coupons but as a destination for everyday purchase decisions, covering consumer savings and spend optimisation more broadly.
